Venda Direta Digital (D2C)
Manufacturers go beyond production and build their own digital sales channel. The manufacturer depends on middlemen, doesn't know who buys its products and gives up margin to the channel.
Problems it solves
What stops holding your growth back.
Dependence on large middlemen
Lack of data on demand and seasonality
Margins squeezed by the distribution chain
Risk of conflict with the distributor network
How it works
One process, four stages.
D2C assessment
Financial viability by product before any sales promise.
Channel architecture
Designing the direct channel to complement the existing distribution network.
Setup
Marketplace entry, operations, pricing, logistics and product content.
Operation and growth
Channel management, a variable fee based on the revenue generated, and evolution toward your own e-commerce store.
What you get.
Financial viability study by product
Channel architecture with no conflict with distribution
Marketplace operations
Data structure and demand insights
Training for your in-house team
Roadmap toward your own e-commerce store
Método Cave
How the method is applied.
Assessment
Understanding the business, market, goals, data and bottlenecks.
Strategy
Building the positioning, offer, channels, message and growth plan.
Execution
Rolling out campaigns, content, automations, processes and digital assets.
Scale
Data analysis, continuous optimization and expansion of results.
Who it's not for
Resellers without their own products
Anyone looking only for day-to-day management of marketplace listings
Who it's for
Industrial companies and manufacturers with their own products
Companies that want to enter marketplaces strategically
Businesses that need to capture end-consumer data
FAQ
Frequently asked questions.
The channel architecture is designed precisely to be complementary. The conflict analysis happens before execution.
We combine a setup fee with a share of the revenue generated by the new channel: skin in the game.
With the financial viability assessment by product. If there isn't enough margin to sustain the channel, we don't move on to execution.
The leading channels in the market, chosen according to the product's category, margin and consumer profile.
We design the operation together with the client. Logistics can be handled in-house or by partners, depending on the model defined.
Not to get started. Marketplaces reduce the initial risk, and your own e-commerce store comes in as part of the growth plan.
Pricing takes into account cost, channel commission, shipping and positioning, without cannibalizing the distribution network.
Demand by product and region, seasonality, buying behavior and the end-consumer profile.
Yes. Your in-house team is trained so the channel can run with increasing autonomy.
It depends on the catalog and the operation, but the initial design and setup usually take 60 to 90 days.
Venda Direta Digital (D2C)
Want to put Venda Direta Digital (D2C) to work at your company?
Tell us where your company stands today. Our team will reply with the possible paths and what makes sense to start with.
Ready to put Venda Direta Digital (D2C) to work?
We'll get to know your challenges and pinpoint what's keeping your company from selling predictably.