B2B agribusiness marketing agency

Agribusiness marketing that generates qualified leads

Stop knocking on closed farm gates.

Agro Ideas MKT helps B2B agribusiness companies generate sales demand with paid media, landing pages, CRM and campaigns structured by region, crop and buying window.

I want to sell more

The buyer has changed

7 in 10

farmers already research online before making any buying decision.

Source: McKinsey Agribusiness Report, 2024

96% of farmers use WhatsApp to check with suppliers before they buy.
Starlink has reached rural areas: farmers are connected all the time, wherever they farm.

The buying decision has moved from the farm to the phone.

Today, the farm gate opens online, before the sales visit.

From the Raio-X da Porteira to the sales meeting, every stage takes the right lead to your field sales team.

Raio-X da Porteira

A mandatory two-week assessment of your market, funnel and sales operation.

System rollout

Campaign structure, landing pages, CRM and qualification flow.

Farm Gate Conversation

The milestone: a first sales meeting with an on-profile lead, tracked from the source, within 45 days.

Management and optimization

Tracking of cost per opportunity, conversion by stage and influenced revenue.

The old way of selling in ag

The old way of selling in agribusiness got too expensive.

Farm visits, trade shows and referrals still matter. The problem is relying on them alone to generate demand in a market where farmers already research, compare and decide before the first conversation.

Old model

The costly visit

Hours of your best salesperson's time to reach an opportunity that may already have been influenced by someone else.

The untracked trade show

Lots of conversations, little clarity on leads, opportunities, meetings and sales.

The hero salesperson

When demand lives in one person, the pipeline becomes a risk.

Media in the dark

Ads without the right region, without a decision window and without tracking through to the sale.

Disconnected marketing

Brand campaigns while sales needs opportunities.

Digital Farm Gate

Demand before the visit

Your company shows up first, in the farmer's decision window.

Pre-show lead capture

Campaigns, pages and CRM connected to measure real results.

Pipeline as an asset

Sales intelligence moves out of people's heads and into the system.

Media with context

Region, crop, season and sales timing guiding every campaign.

Marketing + sales

One connected operation to generate qualified opportunities.

Google/ Meta Ads

Landing Page

WhatsApp/ Form

CRM

Sales

The Digital Farm Gate doesn't replace consultative selling. It prepares the sale.

Your salesperson still matters, now with more context, better timing and a better chance of closing.

A 5-pillar method. Not one-off ads.

Just as a plow (arado, in Portuguese) prepares the soil before planting, the method prepares your demand before the sale.

Pillar 1

ANALYSIS

Raio-X da Porteira

Before any ad goes live, we plow the ground: we map how your demand comes in today, where the bottleneck is and what each opportunity costs. Without an assessment, any campaign repeats the previous agency's mistake.

→ Deliverable: Raio-X report with a maturity score and a plan with numbers.

Pillar 2

ROUTE

Demand map

We define who the system will target, in which region, in which crop-season window and with what message. Right region, right time, right language.

→ Deliverable: Demand map + campaign calendar by decision window.

Pillar 3

ATTRACTION

Campaigns with ag intelligence

Google, Meta and WhatsApp set up for the realities of farming. Seasonality by decision window, not by calendar month. Creative that farmers recognize, developed with agronomists on the team.

→ Deliverable: Campaigns live + landing pages + tracking from click to CRM.

Pillar 4

DECISION

Opportunity pipeline

The right lead reaches your salesperson warm. CRM in place, qualification scoring, response SLA. The meeting starts with declared interest, not a closed door.

→ Deliverable: CRM + MQL/SQL criteria + ad-to-sale dashboard.

Pillar 5

OPTIMIZATION

Accumulated learning

Every quarter starts with what the last one taught us. The history of audiences, messages and data is your asset, not ours. If you ever replace us, you take it all with you.

→ Deliverable: Quarterly review + the account's learning library.

We prepare the soil and plant

Your sales team

Tends the crop and harvests

45 days to your first meeting with an ag buyer who's ready to talk.

We call it the Farm Gate Conversation: your sales team's first meeting with a lead who fits the right profile, generated by the system and tracked from the ad all the way to the CRM.It's not a promise of a sale. It's the farm gate opening, with a date on the calendar.

On-profile lead: the right size, segment and region
Tracked source: from the ad to the CRM, no guesswork
Declared interest: they came to you, not the other way around

Schedule a conversation

Assessment before the campaign. Then, improvement in cycles.

Agro Ideas Marketing starts with the Raio-X da Porteira and the system rollout. From there, the operation runs in optimization cycles guided by the crop calendar and funnel data.

1
Assessment
Understanding the business, market, goals, data and bottlenecks.
2
Strategy
Building the positioning, offer, channels, message and growth plan.
3
Execution
Rolling out campaigns, content, automations, processes and digital assets.
4
Scale
Data analysis, continuous optimization and expansion of results.

Frequently asked questions.

It's a meeting between your sales team and a lead who fits your target profile, tracked from the source. It's a process milestone, not a promise of a sale.

Each lead gets up to 100 points across company fit, problem fit, decision-making power, timing and engagement. At 70 points, it becomes an opportunity for your sales team.

Yes. It's a two-week assessment before any campaign, to understand your market, funnel and sales operation.

The milestone is a first meeting with an on-profile lead within 45 days of the system rollout.

Yes. Campaigns are planned by crop, region and buying-decision window, not by a generic media calendar.

Yes. Manufacturers, dealers, distributors, co-ops and ag technology companies are all in scope.

Your field team stays at the center. The system delivers tracked opportunities so your reps spend their time on people with a real fit.

The full funnel from Lead to MQL, SQL and Farm Gate Conversation, with cost per stage and influenced revenue.

If you don't have one, we set it up. Tracking from the source to the meeting is what makes the results readable.

No. It complements them. Digital demand generation feeds the relationships built on farm visits and at events.